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Mary Novaria

Content Strategist

Mary takes Tonbo client brands, products and strategies and brings them to life with the written word.

Background

Following journalism school and work in both print and broadcast news organizations, I found interviewing, reporting and newswriting skills transferred quite nicely to client work where I’ve enjoyed crafting stories for a variety of audiences and stakeholders in both the business and not-for-profit sectors, including the arts and social services.

Six Word Bio:


I ask a lot of questions.

I’m a reluctant empty nester who lives too far from my kids, but now that they’re adults I’ve been able to spend more time on my own writing, which has been both challenging – rejection and mean comments from readers! – and invigorating – paychecks, kind comments from readers, and even the occasional accolade (here comes the humble brag): First Place in the Inspirational division of the 2017 Writer’s Digest Writing Competition. 

I am fortunate to have my work featured in print and online publications like O, The Oprah Magazine, Washington Post, Woman’s Day, Cosmo, Redbook, Country Living, Good Housekeeping, the Chicago Tribune, Grown and Flown, and the Huffington Post, among others, and even have an essay in a real live book: So Glad They Told Me – Women Get Real About Motherhood (HerStories Press 2016).

What I am most passionate about in our industry:

I love the way technology makes it possible to show and tell! We can integrate so many different visual, audio and written methods to enhance our ability to tell clients’ stories. In my early journalism classes we typed our stories on old Royal manual typewriters and were still shooting TV stories on film cameras. The digital world has changed everything and makes for a much richer and accessible canvas with which to work. 

Fun fact no one knows about me:

Best vacation ever – A tie: Ireland with my hubby; and Alaska with my cuz.

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