Director of Marketing Strategy
Scott is our Director of Marketing Strategy and spearheads all clients’ search-related services.
Scott developed his interest in Internet marketing after his involvement with several websites, while working in the Alaska travel industry. Initial success with search engine optimization inspired him to become a freelance Internet marketer, starting back in 2005.
Six Word Bio:Always striving to Grow & learn.
Scott joined Apokrisis in November of 2010, and enjoys helping our clients create sound Internet marketing strategies. His focus includes paid search, inbound, SEO, and using analytics to measure all online marketing efforts. Helping businesses of all sizes get the most for their efforts and resources is the most rewarding aspect of Internet marketing for Scott.
What I am most passionate about in our industry:
- Helping others find actionable data within Analytics, and helping them make sense of the oceans of data one can drown in.
- Embracing good, clean, white-hat SEO and what it can do when so many people and businesses seem to fear it or not understand it.
- Supporting businesses that are genuine and truthful about what they do, and seeing them succeed with their online marketing efforts.
Fun fact no one knows about me:
Twelve years experience in the Alaska travel industry. I led small group ecotour style trips and managed seasonal staff.