The only constant is change, especially in digital marketing.
In business, when there is a challenge, the most nimble of organizations rise up and make it an opportunity. After a large international agency trademarked following our rebrand and enforced it, we are making it an opportunity.
While Thrively was a good transition from our original name (Apokrisis) in 2016, the rapid transformation of our product delivery in the past few years to better help our clients compete makes this need to rebrand practically a favor. (Thanks, Thrive Digital!).
While we still endeavor to help our clients thrive, we have turned to a brand that evokes the agility, speed and efficiency needed to deliver high quality digital marketing and web design.
We present to you:
Tonbo is the Japanese word for dragonfly. Not only is it the Alaska state insect, but it also has both amazing physical qualities and resonant meanings in Asian culture. Since my days living in Japan, it has always been my favorite Japanese word. We are becoming Tonbo because we feel our agency embodies the following qualities of the Dragonfly:
Agility: Dragonflies can fly backward, and cut turns that are too abrupt for any human pilot to stomach.
Speed: Dragonflies can reach speeds of 45 miles per hour and stop on a dime at 35 miles an hour.
Efficiency: Dragonflies are so nimble and fast despite only flapping their wings 30 times a minute while mosquitoes and houseflies need to flap their wings 600 and 1000 times a minute respectively. Now that is efficiency!
Just like the dragonfly, we are looking forward to continue using those skills on your behalf.
One of the latest examples of our commitment to agility, speed and efficiency is our newest product – Tonbo Blocks. They can be used for design, marketing or development tactics that can quickly give your business a leg up.