Client: Island Seafoods
Initial Problem: Island Seafoods, based in Kodiak, Alaska, provides quality Alaskan seafood to customers all over the country. As its new website launched, this thriving business needed a way to communicate with customers regularly to offer special promotions and encourage repeat business.
Our Approach: Tonbo Digital redesigned and launched a new website in November, 2017 to improve organic search (it had been declining for 18 months) and promotional opportunities for specific products. It commenced a comprehensive marketing program that included email marketing social media posting, and optimized a previously executed paid search program.
Results: In the 12 month after the launch of the new website, Tonbo reversed the decline in organic within 6 months, and grew pages per session 60%, decreased the bounce rate 30%, increased site conversion rate 57% and boosted revenue 15% despite the organic losses first half of the year.
Client: K2 Aviation
Initial Problem: Implement a digital marketing strategy and utilize online reservation data to measure revenue and return on investment.
Our Approach: Tonbo Digital worked with K2 Aviation to create a new digital strategy and set up ecommerce tracking through Google Analytics.
Results: We exceeded our initial ROI projections in the first year and generated $44.14 in revenue per dollar spent on digital marketing over a one year period of time.
Client: Signature Land Services
Initial Problem: Signature Land Services had an outdated website and an inaccurate Google Analytics tracking set up. Google Ads was generating traffic, but there was no way to properly account for its effect on the conversion goals.
Our Approach: We launched a redesigned website for Signature Land Services, conducted local search engine optimization efforts and paid search campaigns, and corrected their Google Analytics set up to properly track goal conversion actions.
Results: Over the first two years of digital marketing efforts, the annual number of website visitors doubled. In the second year of digital marketing efforts, paid search campaigns drove a 60% increase in traffic and 23% increase in conversions over the first year.